By luring master composers and the most loved ‘pop stars’ of their time: Mozart, Beethoven and Johann Strauss (and many others) to Vienna, the Habsburg Emperors made sure Vienna became the world’s capital of classical music. Happily, it remains so to this day, with an average of 10,000 visitors flocking to chamber music and concert halls every night, perpetuating the love and tradition of classical tunes in Vienna.