Set in one of Germany’s prettiest regions, dotted with picturesque villages, home to the world famous Neuschwanstein fairy-tale castle and framed by the majestic Alps to the South, Bavaria is the perfect ‘land’ to visit, whatever your passions. 

Munich is Bavaria’s cosmopolitan beating heart, effortlessly merging a BMW-powered thriving economy and a dolce vita lifestyle with cherished Bavarian customs and traditions. Outdoor enthusiasts, history buffs, culture vultures, foodies or BMW aficionados will all find bliss in Bavaria!